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Music Business

MI’s Music Business Programs provide hands-on training for business careers in the music industry. Learn career skills including Marketing and Promotion, Music Publishing, Music Contracts and Personal Management from an insider’s perspective. Gain practical experience through your guaranteed internship, bring real independent artists to market and learn how to set up and operate your own record label.

Whether your goal is to land a job in the industry or to manage your own creative career, MI prepares you to handle the challenges of the highly competitive music business with confidence.

Sam Simmons Tour Manager

Top Ten Tips For Success in the Music Business with Dan Kimpel


All programs include:

Day, Evening and Part-Time Schedule Options

Choose the schedule that fits best – contact Admissions for options and details.

 

Music Business Certificate Program Approximate Hours Days Months Credits
Day Session 10:00am – 6:00pm Monday, Tuesday, and Wednesday 6 30
Evening Session 6:30pm – 10:30pm Monday, Tuesday, Wednesday and Thursday 6 30
Part-time Session 6:30pm – 10:30pm 2 nights per week 12 30

Training by Industry Professionals

Industry-veteran instructors bring first-hand knowledge of all aspects of the music business directly to the classroom, from A&R and promotion to contracts, distribution, publishing, and management.

Real-World Internships

Many of MI’s Music Business Program students find work in industry internship positions, which help to foster important industry relationships and in many cases, full-time employment opportunities

Record Companies: Learn How They Work, Start Your Own

Learn the complete record company business cycle from A&R and duplication to promotion and distribution as you bring an actual independent artist to market.

Music Entrepreneurs: the Future is yours

The music industry is undergoing a radical transformation as old business models crumble. Independent music entrepreneurs with fresh ideas will mould the new models that will replace them and MI can provide you with the knowledge and skills to create your own future.

Networking

A large part of music business success comes from your network – who you know and who knows you. There is no better place to build lifelong connections than within MI’s community of music professionals in the heart of the international music capital.

Classes

Classes provide a comprehensive inside look at the music industry, taught by the professionals themselves. Current MBP courses include:

Required Courses: Certificate in Music Business 

  • Music Law I-II
  • The Record Company
  • Internet Marketing
  • Music Publishing
  • Personal Management
  • Music Business Careers
  • Agents and Attorneys
  • Computers in Business
  • Music Licensing and Supervision
  • Media Relations
  • Networking Strategies
  • Music Distribution
  • Concert and Tour Production
  • Music Industry Internship

Additional Required Courses: Certificate in Music Business (Music Entrepreneur) 

  • Start and Run a Record Label
  • Own and Operate Music Business
  • Independent Artist Marketing
  • Social Networking and Fan Management
  • Preparing Your Business Plan
  • Broadcast Strategies
  • Showcase Promotion
  • Electives (see current course offering for availability)
  • Business History of the Beatles
  • The Global Music Marketplace
  • The Touring Musician
  • Getting Gigs
  • Intro to Music News and Industry Trends
  • Business Writing for the Music Industry
  • Legal Issues: Disputes and Litigation
  • A&R
  • Music Psych
  • Sponsorships and Endorsements
  • Music in America I: 1950-1975
  • Music in America II: 2975-Present
  • How They Made It: Success Stories of the Stars

Associate of Science Degree

The Associate of Science in Music Business degree provides students with in-depth training in a diverse range of subjects encountered in today’s music industry. In addition to principal courses in entertainment law, music publishing and licensing, record labels, distribution, personal management and more, the Associate of Science degree also includes courses in music industry history, international music publishing, accounting and finance, marketing, and visual media. Students partake in two internships as well as supportive music courses covering song structure, recording and production, and critical listening skills. The Associate of Science in Music Business degree prepares students with a strong foundation to become music industry professionals in areas such as record labels, music publishing, artist management, touring, entrepreneurship and more.

 

Associate of Science- Music Business Course Descriptions:

 

QUARTER 1

 

MUBUS-110 | Music Industry History 1: 1909-1959 | Credits: 2.00

An introduction to the key components of the music business and a comprehensive historical overview of the recorded music industry from 1909 to the onset of the rock ‘n’ roll era. Students listen to and analyze the music of each era, including sources and influences on subsequent trends in the context of social and cultural movements and political events. In addition, students are given an overview of the basic concepts and steps in the recording process, and its evolution from invention to the end of the 1950’s. Two lecture hours per week for one quarter.

 

MUBUS-120 | Music Business Law & Contracts 1: Introduction to Law and Contracts | Credits: 2.00

This course is designed to develop an understanding of the fundamentals of law and legal rights which permeate the music industry by providing an overview of legal concepts which govern all business activities, with particular emphasis on those which play a significant role in music-related transactions, including copyrights, trademarks, “name & likeness” (publicity rights), property law (generally), Constitutional rights and guaranties in the context of the music industry (e.g., freedom of speech, freedom of assembly), and the basics of contract law (with introduction to common industry agreements, negotiation techniques, and specialized terminology). Two lecture hours per week for one quarter.
MUBUS-130 | Music Publishing & Licensing 1: Introduction to Music Publishing | Credits: 2.00

Topics include the business and creative responsibilities of a publisher, how to copyright songs and recorded works, how royalties are paid to writers and publishers, an overview of various of royalty income streams, and the scope and functions of the Performing Rights Organizations (PRO) and emerging music rights organizations. Hands-on exercises include copyright and PRO form execution, completing cue sheets using online forms, and performance, sync, and mechanical licenses. In addition, as the industry is firmly entrenched in digital platforms, ongoing developments in the world of music publishing will also be discussed. Two lecture hours per week for one quarter.

 

MUBUS-140 | Music Industry 1: Record Label Structure and Talent Acquisition | Credits: 2.00

An overview of typical record label structures and how they evolved, including an analysis of the functions of specific departments and how they interact to build an artist’s career. Students analyze the similarities and differences in company structure as well as artist deals between major and indie labels. In addition, students will study the evolution and responsibilities of the A&R (Artist & Repertoire) role, including the screening of new material, new artist discovery, the signing process, artist development, song selection and the artist-label-management dynamic. The course culminates in a final project in which each student creates a full A&R report for an independent artist’s album of their choosing covering musical genre, production strategy, target demographics, internet exposure, radio airplay, streaming, marketing ideas, and more. Two lecture hours per week for one quarter.

 

MUBUS-150 | Computer Tech Music Business Applications 1: Computers and Programs in Business | Credits:1.50

A practical introduction to commonly used music business software. Using on-site computer rooms, students explore office basics and develop projects using MS Office (Word, Excel and PowerPoint) as well as a survey of Mac productivity suite applications (Keynote, Pages, Numbers, Preview). Also includes an overview of cloud-based and mobile productivity applications such as the Evernote and Google applications. One lecture hour and one lab hour per week for one quarter.

 

MUBUS-170 | Personal Management & The Artist’s Team: Roles In The Industry |Credits: 1.00

An overview of the responsibilities of personal managers as leaders of the artist’s team, and the nature of the relationships they maintain with their artists. Topics include: contractual agreements between the artist and manager, fulfillment of those obligations, and management responsibilities with regard to the negotiation and concluding of various contracts. In addition, the specific roles of an artist’s team are defined and discussed, including the attorney, agent, business manager, tour manager and publicist. Overview of planning and positioning an artist’s career along with strategies are discussed. One lecture hour per week for one quarter.

 

MUBUS-180 | Music Business Marketing & Social Media 1: Introduction to Marketing | Credits: 2.00

An overview of the principles of marketing for music as well as the distinct channels used, including airplay, publicity, video and social media. Students study how to structure effective marketing campaigns, as well as strategies for maximizing results. The course culminates with students developing an online marketing campaign for an artist, including creating the message, slogans, media and visual elements along with defining their methods and channels of exposure. Two lecture hours per week for one quarter.

 

MUBUS-190 | Management & Business Skills 1: Time/Resource Management and Basic Business Writing | Credits: 1.50

Time and resource management is the process of exercising conscious control over the time spent on specific activities in order to increase efficiency and productivity. Topics include maintaining written records, setting goals, creating a vision, prioritizing, punctuality, reducing information overload, organizing, delegating, artist incentivizing, and how to focus and use time effectively in business affairs. Students study business writing skills including how to use words as a productive business tool to establish a professional image, how to communicate clearly and effectively in written communications including business letters, email (including email etiquette), and web content, and how to expand vocabulary and polish their grammar. One lecture hour and one lab hour per week for one quarter.

 

QUARTER 2

 

MUBUS-210 | Music Industry History 2: 1960 – Present | Credits: 2.00

Prerequisite MUBUS-110 Music Industry History 1. An overview of the evolution of the industry through an era of increasingly rapid change beginning in the ’60s and coming into the digital age. Includes listening and musical analysis as well as examination of sources and influences on subsequent trends in the context of social and cultural movements and political events. Additional topics include the advent and exponential growth of new technologies in the recording process as well as with music consumption and formats, and the remodeling of business practices and economic structures throughout the entertainment arena. Two lecture hours per week for one quarter.

 

MUBUS-220 | Music Business Law & Contracts 2: Contracts and Troubleshooting | Credits: 2.00

Prerequisite MUBUS-120 Music Business Law and Contracts 1. More advanced principles of contract law including analysis of commonly-encountered contract clauses and provisions, as well as practical exercises with expert coaching in the negotiation and drafting of effective legal contracts, licenses, releases, and other written instruments, coupled with study of real-world disputes as a guide to what to include and what to avoid in formulating contracts. During the course, students will actually negotiate and draft at least five complete contracts including: a mechanical license; a personal management agreement; a general partnership agreement (band agreement); a “sync” license for first-use inclusion of a musical composition in a motion picture; and a comprehensive recording contract deal memo. Two lecture hours per week for one quarter.

 

MUBUS-230 | Music Publishing & Licensing 2: Global Markets | Credits: 2.00

Prerequisite MUBUS-130 Music Publishing and Licensing 1. A study of publishing with a global focus. Concepts include sub-publishing in non-U.S. territories, international copyright terms and extensions, royalty payments and international PRO’s (Songwriter Societies). In addition, the creative aspects of music publishing with a global perspective are examined, including songwriter relationships, song plugging and promoting music in alternative markets. Two lecture hours per week for one quarter.

 

MUBUS-240 | Music Industry 2: Distribution and Label Services Companies |Credits: 2.00

Prerequisite MUBUS-140 Music Industry 1. A complete study of the area of distribution in the music industry including traditional and digital channels, independent vs. major distributors and the various deal structures, along with innovative approaches to releasing and positioning music. Topics include radio, retail, online and digital platforms, mobile, consignment, and the concept of bundling; techniques for pitching to distributors, and how sales results are tallied through tracking systems such as SoundScan; specifics in embedding metadata and digital watermarking. In addition, with the rise of independent artists foregoing traditional recording deals, the more recently developed segment of companies providing label services will be explored. Two lecture hours per week for one quarter.

 

MUBUS-250 | Music Business Accounting & Finance 1: Basic Business Accounting and Finance |Credits: 1.50

Prerequisite MUBUS-150 Computer Tech Music Business Applications 1. An introduction to core concepts and techniques of business accounting and fiscal management, including: cash accounting and accrual accounting methods; debits and credits; charts of accounts; the “acid test” and other commonly used fiscal ratios; personal and business budgeting and financial planning; fundamentals of entertainment industry project budgeting (“above-the-line” and “below-the-line” elements); common financial reports (balance sheets, income statements, cash flow statements); tax considerations and common government forms (W-2, W-4, W-7, W-9, 1099, SS-4, etc.). One lecture hour and one lab hour per week for one quarter.

 

MUBUS-260 | Musicianship for Business Professionals | Credits: 1.00

Students will be introduced to basic rhythmic notation on the staff, including the basics of harmony and theory that are discussed between producers, engineers, and musicians in the studio. Upon completion, students will be able to differentiate between major vs. minor chord qualities, Roman numeral harmony, song form, and the basics of chart creation. Two lab hours per week for one quarter.

 

MUBUS-280 | Music Business Marketing & Social Media 2: Advance Topics in Publicity and Video Content | Credits: 2.00

Prerequisite MUBUS-180 Music Business Marketing and Social Media 1. Continued study of marketing strategies focusing on the principles and methods of public relations (PR) as well as effective use of video content in this current digital age. Topics include the logistics of media relationships, implementing a press plan, creating PR materials, promotional writing, image development; online video platforms such as YouTube and an overview of how to use content; integration of social media to support and tie-in. As a final project, students will write a press release incorporating live links to a video series starring an artist, and then sharing on multiple social media platforms. Two lecture hours per week for one quarter.

 

MUBUS-290 | Management & Business Skills 2: Networking Strategies and Professionalism | Credits: 1.50

Prerequisite MUBUS-190 Management and Business Skills 1. Success in a changing music industry is determined by the strength and longevity of personal contacts: who you know, what you know, and most important, who knows you. In this practical, application-oriented course, students analyze and practice different types of communication, social techniques, and presentation skills important to making personal contacts in all strata of the music business, plus study how to comport themselves professionally at events and in corporate situations. Students select and attend appropriate music performance and music business events where they network, follow up with professionals, and report on the activity and results. Building on the aforementioned, students develop career strategies to seek out job opportunities or business ventures through networking, establish a reputation in chosen career area, meet the right people and identify the primary players (companies and people) in a chosen field in order to enter the industry at the highest level possible. One lecture hour and one lab hour per week for one quarter.

 

QUARTER 3

 

MUBUS-320 | Music Business Law & Contracts 3: Legal Issues | Credits: 1.00

Prerequisite MUBUS-220 Music Business Law and Contracts 2. Analysis of real-world disputes in the music industry, including the various legal and equitable doctrines as applied by courts rendering judgment in those cases, exploring a broad range of legal issues and causes of action: copyright infringements, contract disputes, Artist/Manager disputes, trademark infringements and dilutions, trade dress, misappropriations of personality and publicity rights, “sound-alike” and “look alike” personality rights infringements, performers’ actions to disaffirm contracts entered when they were minors, co-authors’ disputes, fraud cases, publishing disputes, licensing disputes, and conflict-of-law cases balancing the interactions between the laws of different countries in the same case. One lecture hour per week for one quarter.

 

MUBUS-330 | Music Publishing & Licensing 3: Music Licensing and Alternative Catalog Income | Credits: 2.00

Prerequisite MUBUS-230 Music Publishing and Licensing 2. Co-requisite: MUBUS-350 Accounting and Finance 2. An examination of the significant revenue streams generated by licensing recordings for use in TV, film, trailers, commercials, video games, digital and mobile platforms, print music and lyrics, compilations/special projects, karaoke, toys, greeting cards, and more. Topics include an overview and analysis of typical deal structures, contracts, forms, and licenses used in the field along with the process of music rights clearance and royalty disbursements. Also explored is the use of metadata and advancements in music recognition technology. Two lecture hours per week for one quarter.

 

MUBUS-340 | Music Industry 3A: Broadcast Media | Credits: 2.00

Prerequisite MUBUS-240 Music Industry 2. Co-requisite MUBUS-341 Music Industry 3B and MUBUS-342 Music Industry 3C. Topics include the evolution of radio and other broadcast media, and how they format, program, broadcast and promote music. Forms of media studied include college and commercial radio, mix-shows, specialty shows, venue broadcasts, satellite radio, mobile devices, and streaming and internet radio. Focus is centered on how music is chosen, segued and coded for programming with an overview of airplay monitoring platforms (Mediabase/BDS) and systems of tracking streams. Techniques for securing radio airplay and approaching music and program directors in the various broadcast formats are also discussed, as well as live shows as tie-ins in support of broadcast promotion. Two lecture hours per week for one quarter.

 

MUBUS-341 | Music Industry 3B: Agents & Bookings | Credits: 1.00

Prerequisite MUBUS-240 Music Industry 2. Co-requisites MUBUS-340 Music Industry 3A and MUBUS-342 Music Industry 3C. The Booking Agent has emerged as a vital team member for the artist. This critical role and its corresponding responsibilities in the live concert industry are explored. Topics include the history and evolution of agencies, methods involved in booking tours (local to major), sourcing contacts and venues, offers and pitching, performance contracts, fee structures, and negotiating with talent buyers and promoters. Logistical aspects and execution of contract requirements and riders along with the steps in advancing shows will be introduced. Additionally, the specifics of college tours and booking conferences will be discussed. One lecture hour per week for one quarter.

 

MUBUS-342 | Music Industry 3C: Tour Management | Credits: 1.00

Prerequisite MUBUS-240 Music Industry 2. Co-requisites MUBUS-340 Music Industry 3A and MUBUS-341 Music Industry 3B. Working in tandem with the Agent, the Tour Manager handles all responsibilities on the ground for the artist during the tour. All logistical aspects are explored including, sound checks, and performance deliverables, advancing shows, coordinating itineraries to follow routing, dealing with stage managers, merchandising, budgets, per diems, personnel management, interviews, and running a mobile production office. The specifics in working festival tours are also discussed. One lecture hour per week for one quarter.

 

MUBUS-350 | Music Business Accounting & Finance 2: Managing Multiple Income Streams and Digital Rights Management | Credits: 1.50

Prerequisite MUBUS-250 Music Business Accounting & Finance 1 and MUBUS-220 Music Business Law & Contracts 2. Co-requisite MUBUS-330 Music Publishing & Licensing 3. More advanced study of accounting principles and techniques as applied to the music industry, including: digital rights management; internet marketing and revenue models (subscription, peer-to-peer (P2P), streaming, pay-per-play, etc.), contract analysis to quantify financial elements, royalty collections, royalty accounting, international currency considerations, preparing and analyzing royalty statements, management and distribution of licensing revenues, considerations arising under multiple-rights (“360”) recording contracts (live performance revenue, endorsement and merchandise revenue, other entertainment-related revenue streams), general strategies for minimizing tax liabilities. One lecture hour and one lab hour per week for one quarter.

 

MUBUS-360 | Song Structure & Content: Popular Music Lyrics, Melodies, and Hooks | Credits: 2.00

Prerequisite MUBUS-260 Musicianship For Business Professionals. A study of the basic elements of popular song structure, including melody, lyric patterns and construction, harmony, scales, intervals, rhythm, and form; analysis of the structure of successful songs and the application of those elements to songwriting, including lyric and melodic development, hook recognition, chord structures, and accompaniment styles. Includes analysis of songwriting styles in various genres including pop, rock, country, rap/hip-hop, R&B/soul, jazz, blues, Latin, children’s, religious, world/ethnic, and folk/Americana. Through role-playing, students develop techniques for communicating on a musical level with performers, arrangers, engineers, and producers. Two lecture hours per week for one quarter.

 

MUBUS-380 | Music Business Marketing & Social Media 3: Advance Topics in Airplay, Retailing and Social Media| Credits: 2.00

Prerequisite MUBUS-280 Music Business Marketing & Social Media 2. Continued study of marketing strategies focusing on the areas of airplay and retailing as well as expanded social media techniques. Topics include an overview of airplay platforms (terrestrial, internet and satellite radio, streaming, mobile and alternative outlets), and how to position artists and their music. Strategies in retailing for music and merchandise, effective social media integration and online advertising are also reviewed. Major platforms such as Facebook and Twitter are explored for creating relationships with and marketing products and services to relevant demographic communities, along with web analytics and search engine optimization (SEO) techniques. Students study how to allocate budgets for maximum impact utilizing a diverse media mix. Two lecture hours per week for one quarter.

 

MUBUS-390 | Management & Business Skills 3: Public Speaking and Managing Professional Relations | Credits: 1.50

Prerequisite MUBUS-290 Management & Business Skills 2. Whether in the boardroom or the employee lounge, you must be able to speak clearly and concisely in order to inspire and motivate your employees, artists or clients. This course helps students overcome stage fright and helps them prepare to speak in public, whether to a handful of people or to a crowd. Topics include making business presentations, inspirational speaking, motivational speaking and debating. Plus, how to diplomatically handle difficult business situations and communicate with artists, managers, agents, record label personnel, studio personnel, accountants, and audiences. One lecture hour and one lab hour per week for one quarter.

 

QUARTER 4

 

MUBUS-430 | Music Publishing & Licensing 4: Music Supervision and Music Libraries | Credits: 2.00

Prerequisite MUBUS-330 Music Publishing & Licensing 3. The role of the music supervisor is explored as well as how to submit music for various types of projects. Topics also include music libraries, configuration of music for them and how this affects royalty disbursement, along with a review of the numerous publishing deals available in today’s business. Students also study the use of online resources to gather information on film and TV productions as well as methods for connecting with industry professionals to further their own careers. Two lecture hours per week for one quarter.

 

MUBUS-440 | Music Industry 4A: Entrepreneurial Strategies for the Music Based Company | Credits: 2.00

Prerequisite MUBUS-340 Music Industry 3A, MUBUS-341 Music Industry 3B, and MUBUS-342 Music Industry 3C. Co-requisite MUBUS-441 Music Industry 4B. An overview of creative and business requirements for starting an independent record label or music based company (related product or service). Students developing a mock label define the music genre; identify the target audience; find and sign artists; set recording budgets; select producers, arrangers, backup musicians, audio engineers and recording studios; and develop the image, branding, promotion, advertising and publicity. Similarly, students developing a music related product or service define the company, products and services, identify the target consumer, outline costs, and likewise develop the image, branding, promotion and advertising. As a final project, music business students develop business and marketing plan elements and promotional media for actual independent artists or for the product or service. Two lecture hours per week for one quarter.

 

MUBUS-441 | Music Industry 4B: Concert Promoters | Credits: 1.00

Prerequisite MUBUS-340 Music Industry 3A, MUBUS-341 Music Industry 3B, and MUBUS-342 Music Industry 3C. Co-requisite MUBUS-440 Music Industry 4A. As the live concert industry has become one of the most dominant areas of the music and entertainment business, the distinct role of the Concert Promoter is explored. Topics include the history of promoters and talent buyers, venue ownership, and the evolution and rise of large corporations such as Live Nation and AEG. In addition, the specifics of how to produce a live concert, musical event, festival or tour are covered, including sizing of venues, ticket sales, contracts, negotiating with booking agents, technical aspects and more. Industry resources for the live industry are reviewed such as Pollstar and Celebrity Access. One lecture hour per week for one quarter.

 

MUBUS-450 | Computer Tech Music Business Applications 2: Software Solutions and Publishing/Licensing Administration Programs | Credits: 1.50

Prerequisite MUBUS-150 Computer Tech Music Business Applications 1, MUBUS-330 Music Publishing & Licensing 3, and MUBUS-350 Accounting & Finance 2. Building on core computer skills, students explore programs designed to manage and administer music publishing tasks and songwriter catalogs, rights and royalty accounting and tracking, production music library digital distribution (including generating cue sheets), and music licensing. One lecture hour and one lab hour per week for one quarter.

 

MUBUS-460 | Songs, Recordings & Production: A&R Analysis | Credits: 2.00

Prerequisite MUBUS-360 Song Structure & Content. Continued development of musical analysis skills and terminology. Production elements for enhancing a musical composition and identifying them in a recording will be explored. Analysis and comparison of preliminary song demos by prominent popular artists with the commercially-released versions, identifying choices that led to a “good song” becoming a “hit song.” Students apply skills as they coach independent artists on song development, studying how to assess the artist’s needs and provide effective advice on performance, song selection, melody, and lyrics as well as working with co-writers, choosing musicians, and developing an effective musical support network. One lecture hour and two lab hours per week for one quarter.

 

MUBUS-470 | Artist Development: Skills for the Creative Environment | Credits: 1.50

Prerequisite MUBUS-170 Personal Management; MUBUS-340 Music Industry 3A, MUBUS-341 Music Industry 3B, MUBUS-342 Music Industry 3C, and MUBUS-360 Song Structure & Content. Co-requisite MUBUS-460 Songs, Recordings & Production: A&R Analysis. This class explores the roles of the arranger, producer, engineer, road technicians, side musicians, background vocalists and technical support personnel employed on a tour or session. Students study musical terminology required for effective communication in rehearsal, stage, or studio environments and strategies for carrying out constructive critique and musical decision-making with artistic/creative personalities. Students apply relationship scenarios, communication and artist-development skills during one-on-one sessions with actual independent artists. One lecture hour and one lab hour per week for one quarter.

 

MUBUS-480 | Music Business Marketing & Social Media 4: Advance Topics in Consumer Lifestyle Marketing and Sponsorship | Credits: 2.00

Prerequisite MUBUS-380 Music Business Marketing & Social Media 3. Continued study of marketing strategies focusing on the areas of consumer lifestyles and sponsorship. Topics include an overview of platforms where consumers and fans can be targeted and how to reach them, including festivals and related events. Students also study endorsements vs. sponsorships and the typical deals, with more extensive study of the specifics of sponsorship including identifying brand partners and the potential credibility/visibility benefits, methods of appealing to potential sponsors, creating sponsorship decks and alternative presentations, delivering results to the brand partner, and building in social media engagement. As a final project students implement a lifestyle marketing program with video, images and social media along with creating reports with deliverables to the sponsor. Two lecture hours per week for one quarter.

 

MUBUS-490 | Management & Business Skills 4: Business Relations, Leadership Concepts and Applied Methods | Credits: 2.00

Prerequisite MUBUS-390 Management & Business Skills 3. A study of methods for developing the leadership qualities that enable music business professionals to deal with business associates ethically and tactfully, set an example for employees, and motivate them in the workplace. Topics include how to be an effective leader, how to hire/recruit employees, rewarding your workers, leadership traits, delegating, becoming a better listener, and more. Additional focus will be on maintaining leadership in your field of specialty by staying ahead of the curve, setting trends, and holding membership in executive organizations. As a final class project, students will assume a leadership role in specific working situations such as studio, corporation or entrepreneurial enterprise. Two lecture hours per week for one quarter.

 

QUARTER 5

 

MUBUS-540 | Music Industry Internship 1 | Credits: 2.00

Prerequisite Successful completion of all Quarter 1 course requirements. Students gain firsthand experience within the music industry by working as interns for music-related companies. Students are coached on music business employment skills including writing professional résumés, personal interview techniques and professionalism. Specific firms, positions and duties vary according to availability. Average of six internship hours per week for one quarter. Students must present signed Verification of Course Credit sheet and completed Hours Log to earn course credits.

 

MUBUS-550 | Personal Entrepreneurship 1 | Credits: 2.00

Prerequisite MUBUS-250 Music Business Accounting & Finance 1. The legal aspects of starting a business, including defining the business type (proprietorship, partnership, LLC, corporation, etc.), securing licenses, financial/tax planning, trademark searches and clearances, DBAs, permits, setting up the tax structure, obtaining business loans, and maintaining compliance with federal, state, and local laws and regulations that govern business ventures. Students also carry out analysis to determine if a proposed business is financially viable and study daily business operations management skills such as hiring employees, managing inventory, and more. Two lecture hours per week for one quarter.

 

MUBUS-560 | Production Music for Visual Media 1| Credits: 2.00

Prerequisite MUBUS-430 Music Publishing & Licensing 4, and MUBUS-360 Song Structure & Content. Introduction to musical analysis from the perspectives of the composer/songwriter and the music supervisor, including identifying and interpreting aspects of tone, timbre, instrumentation, dynamics and motifs within a custom composition or song placement for film or television. Students are assigned to review a short film from the perspective of a music supervisor, assigning specific aspects of lyric content, melodic tone, dynamics, etc. to significant markers in the film and communicating the desired aspects to the composer. Two lecture hours per week for one quarter.

 

MUBUS-570 | Publishing/A&R Practicum | Credits: 4.00

Prerequisite MUBUS-430 Music Publishing & Licensing 4, MUBUS-440 Music Industry 4A, MUBUS-170 Personal Management, MUBUS-220 Music Business Law & Contracts 2, MUBUS-350 Music Business Accounting & Finance 2, MUBUS-460 Songs, Recordings & Production: A&R Analysis, MUBUS-470 Artist Development: Skills, MUBUS-480 Music Business Marketing & Social Media 4, and MUBUS-490 Management & Business Skills 4. Co-requisite MUBUS-560 Production Music For Visual Media 1. Utilizing research and product/service development skills, students write a formal business plan, including projections, strategies, and resource materials, for a new music business firm in a field of their choice (management, booking, label, music library, publishing, licensing, app development, etc.). Based on the business plan, each student then develops a marketing and promotion strategy. Topics include identifying a physical location, naming the business, obtaining financing, and finding and retaining customers/clients. Four lecture hours per week for one quarter.

 

MUBUS-580 | Music Business Marketing & Social Media 5: Consumer Market Research and Applied Marketing Methods| Credits: 2.00

Prerequisite MUBUS-480 Music Business Marketing & Social Media 4. Topics include analyzing consumer behavior, influence and persuasion, principles and ethics of successful campaigns, and core branding concepts. Students examine various techniques for conducting consumer-based market research, including identification of the product, idea, or problem; collecting data; observation, focus groups, interviews, and experiments; analyzing, interpreting, and drawing conclusions from data; and making recommendations based on findings. Students apply concepts to actual research models by gauging consumer response to packaging, logos, band names, set lists, visual images, and more. As a final project, students apply skills covered by creating a complete and detailed plan taking a new artist’s music release through the entire marketing process. Two lecture hours per week for one quarter.

 

CC-307 | Visual Media 1 | Credits: 2.00

Learn to design album artwork, flyers, posters, promotional merchandise, and Internet banners using Adobe Photoshop. Emphasis is on creating exciting and expressive designs that directly support music marketing campaigns. Detailed topics covered include Adobe Photoshop basics, image manipulation, color theory, photo retouching, filters, and elements of effective design in promotional materials and packaging. Two lecture hours per week for one quarter.

 

QUARTER 6

 

MUBUS-640 | Music Industry Internship 2 | Credits: 4.00

Prerequisite Successful completion of all Quarter 1 course requirements. Students may continue their internship with the same firm in an expanded capacity or undertake a new internship with a different firm. Specific firms, positions and duties vary according to availability. Average of twelve internship hours per week for one quarter. Students must present signed Verification of Course Credit sheet and completed Hours Log to earn course credits.

 

MUBUS-650 | Personal Entrepreneurship 2 | Credits: 2.00

Prerequisite MUBUS-550 Personal Entrepreneurship 1, MUBUS-220 Music Business Law & Contracts 2, MUBUS-440 Music Industry 4A, MUBUS-441 Music Industry 4B, MUBUS-430 Music Publishing & Licensing 4, and MUBUS-580 Music Business Marketing & Social Media 5. Utilizing research and product/service development skills, students write a formal business plan, including projections, strategies, and resource materials, for a new music business firm in a field of their choice (management, booking, label, music library, publishing, licensing, app development, etc.). Based on the business plan, each student then develops a marketing and promotion strategy. Topics include identifying a physical location, naming the business, obtaining financing, and finding and retaining customers/clients. Two lecture hours per week for one quarter.

 

MUBUS-660 | Production Music for Visual Media 2 (Critical Listening): Production Music Selection and Placement| Credits: 2.00

Prerequisite MUBUS-560 Production Music For Visual Media 1. Continued study of the relationship between music and visual media from the perspectives of both the composer and the music supervisor. Professionals in the field explain and demonstrate the role and requirements of production music libraries by screening film, TV and ad cues and interpreting the accompanying sound effects, compositions and soundtrack elements. Topics of discussion include the process of custom composing for short films, feature films, various TV show formats, ads/commercials, corporate events, and religious institutions. Students are required to source and select (“place”) existing song material for use in a commercial, a film trailer and as a TV theme song, including researching the availability of material and analyzing and explaining the musical attributes of selections. Two lecture hours per week for one quarter.

 

MUBUS-670 | Booking & Management Practicum | Credits: 4.00

Prerequisite MUBUS-330 Music Publishing & Licensing 3, MUBUS-440 Music Industry 4A, MUBUS-441 Music Industry 4B, MUBUS-170 Personal Management, MUBUS-220 Music Business Law & Contracts 2, MUBUS-350 Music Business Accounting & Finance 2, MUBUS-460 Songs, Recordings & Production: A&R Analysis, MUBUS-470 Artist Development: Skills, MUBUS-480 Music Business Marketing & Social Media 4, and MUBUS-490 Management & Business Skills 4. Under the guidance of Project Advisors and in the manner of a functioning personal management offices, business students provide career development assistance for artists drawn from the MI student pool. The focus is on advising artists on all aspects of their live performance, including creative and image development (set lists, band members, stage attire and performance suggestions), booking and management (sourcing appropriate venues, amending performance agreements, technical requirements and logistical considerations), and developing the manager/artist relationship through concert observation and post-event analysis. Student and artist progress is tracked and assessed through the completion of project worksheets featuring qualitative and quantitative tasks and milestones. Four lecture hours per week for one quarter.

 

CC-407 | Visual Media 2 | Credits: 2.00

Prerequisite: CC-307 Visual Media 1. The Internet has opened up an enormous opportunity for musicians to promote themselves directly to music fans. This course focuses on the technical skills needed to promote music online. Topics include: building a strong online presence, creation of a content-rich artist website, online marketing tools and strategies, video editing basics and social media. Two lecture hours per week for one quarter.

 

AA Degree Emphasis (Combined Emphasis)

Associate of Arts students in instrument performance programs (Bass, Drums, Guitar, Keyboard Technology, Vocals) may opt for a course of study that combines the performance program with a music industry program (Audio Engineering, Film, Guitar Craft, Music Business, Independent Artist).

Enrollment in such programs is dependent upon admission approval and space availability.

Associate programs are vocational and do not include General Education requirements or specific preparation for study at the Baccalaureate level.

Music Business Certificate

The Certificate in Music Business program (two quarters/30 credits) provides intensive, hands-on preparation for a career in the music industry. You gain the knowledge and practical skills needed for entry-level employment with record companies or firms specializing in public relations, management, booking, publishing, music supervision, A&R, copyright and marketing & promotion, radio/record promotion The program emphasizes practical experience, with guaranteed industry internships as well as workshop-style classes and projects taught by active music industry professionals.  MI’s location in the heart of Hollywood provides the ideal setting in which to study all aspects of the contemporary music business.

MAJOR AREA

Music Law 1: The Fundamentals

An overview of music law and basic legal concepts that play a significant role in music industry transactions. Topics include Property Law, Intellectual Property, Personality & Publicity Rights, Name & Likeness, Equitable Principles & Remedies (Injunctions & Declaratory Relief, Indemnification), Common Law & Statutory Enactments, Contract Law and Constitutional Principles (Fair Use exceptions, free speech, commercial speech, etc.). Two lecture hours per week for one quarter.

Computers in Business

Overview of essential software in the music business workplace including Word, Excel and PowerPoint. Hands-on projects include preparing visual presentations, business letters and spreadsheets. One lecture hour per week for one quarter.

The Record Company

An inside look at record companies including an analysis of the various departments and how they interact with each other to build an artist’s career. Students also consider differences in company structure and artist deals between major and indie labels. As a final project, you seek out an independent artist CD and write a full A&R report, including demographics, genre of music, radio airplay, marketing ideas, suggested record producer, etc. with guidance from professional A&R representatives. Two lecture hours per week for one quarter.

Your Music Business Career

An overview of the varied career opportunities available in the music business including on-air radio personality, production manager and music-related teaching. You receive individual career planning advice from the Music Business Program Director and guest speakers provide professional insights. Two lecture hours per week for one quarter.

Agents and Attorneys

Booking Agents and Music Business Attorneys are essential members of an artist’s management team. This course discusses their responsibilities, how they interact with artists, how they are paid and strategies for choosing them. Guest lectures by attorneys and agents as available.  One lecture hour per week for one quarter.

Internet Marketing

The Internet has forever changed the music industry. This course covers all aspects of how the Internet has impacted music industry distribution, promotion, marketing and retail practices. Students delve into a variety of topics including blogging, podcasts, widgets and online retail. Two lecture hours per week for one quarter.

Music Publishing

Publishing remains one of the most lucrative segments of the music industry. Topics include how to copyright songs and recorded works using the online form CO, how royalties are paid to writers and publishers as well as the functions and responsibilities of the Performing Rights Organizations — ASCAP, BMI and SESAC. Two lecture hours per week for one quarter.

Personal Management

An overview of the responsibilities of personal managers and their relationships with artists. Topics include developing the artist and preparing a career plan, contractual agreements, steps a manager takes to fulfill those obligations as well as negotiating and concluding recording and publishing deals. Two lecture hours per week for one quarter.

Music Law 2: Contracts

This course provides students with hands-on experience in analyzing, drafting and negotiating common music industry agreements. Practical exercises include supervised mock negotiations of music contracts, licenses, releases and other common transactions. Two lecture hours per week for one quarter.

Media Relations

Learn the difference between publicity and public relations and how to write artist bios, press releases, news releases and eye-catching news headlines. Skills apply to independent artists as well as those aspiring to work in the industry. Two lecture hours per week for one quarter.

Music Distribution

Effective distribution is one of the most important elements in a successful career. This course focuses on traditional and innovative means of distributing music including Internet, TV, radio, retail and infomercials as well as how sales results are tallied through SoundScan, Mediabase and BDS. One lecture hour per week for one quarter.

Concert and Tour Production

Learn how to produce a live concert, musical event, festival or tour. Topics include security, drug laws, capacity, security deposits, all-age shows, fire laws, exit laws, booking venues, minimizing risks, ticket sales, selling merchandise and much more. Guests include booking agents and concert promoters. Two lecture hours per week for one quarter.

Music Industry Internship

You gain firsthand experience in the industry by interning for music-related companies. Prior to placement, students are coached on writing professional résumés, personal interview skills and professionalism. Specific firms, positions and duties vary according to availability. Average of twelve internship hours per week for one quarter. You must present a letter of completion to earn course credits.

Networking Strategies

Success in the changing music industry is determined by the strength and longevity of personal contacts. Essentially, who you know, what you know and most important, who knows you. In this course you analyze and practice different types of communication, social techniques and presentation skills important to making personal contacts in all strata of the music business and building a professional support network. One lecture hour per week for one quarter.

Music Licensing and Supervision

Artists can open up significant additional revenue streams by licensing their recordings to international record labels, TV, film and video games. This course explains how to submit your music to labels and music supervisors and how deals are typically structured. Two lecture hours per week for one quarter.

ELECTIVES

Music Business students must complete their elective requirements by choosing among the following courses only:

Business Writing

Learn how to use words as a productive business tool to establish a professional image. This course prepares you to communicate clearly and efficiently through business letters, email, press releases and website content. One lecture/workshop hour per week for one quarter.

Getting Gigs

Learn the most efficient ways for artists and bands to book live shows and tours. Subjects include where to play, checking out the venue, personal appearance contracts, getting paid and putting together your own tours. Guest speakers (as available) include club owners, promoters, booking agents and touring artists. One lecture hour per week for one quarter.

The Touring Musician

Learn how to plan tours including itinerary, creating a budget checklist and establishing anchor dates as well as how to make the most of sales, concessions and press. As the culmination, you plan a ten-day tour. One lecture hour per week for one quarter.

Sponsorships and Endorsements

Sponsorships and endorsements provide a variety of resources that can advance an artist’s career. In this course, you learn strategies for approaching companies and presenting successful proposals. One lecture hour per week for one quarter.

News and Industry Trends

You and the instructor review and discuss all of the latest music business news as reported in Billboard, trade websites, newspapers and general media. Discussions center on how the news impacts the industry and your own career. One lecture hour per week for one quarter.

Intro to Music Journalism

Learn the tools needed to pursue a career as a music journalist. Topics include writing headlines, artist research, conducting interviews and writing album and live performance reviews. Guest journalists lecture in class when available. One lecture hour per week for one quarter.

Leadership

Learn how to be the music business professional who sets an example for employees and motivates them in the workplace. Class discussions include qualities of leadership, why some lead and others follow, how to hire the best workers, rewarding your employees, identifying employee behavior and how to motivate people. One lecture hour per week for one quarter.

Legal Issues

Practical application of music industry related legal doctrines and fundamentals. Includes research and analysis of historical disputes in the industry followed by lectures and discussions aimed at determining how they could have been avoided or minimized through negotiation or appropriate contract provisions. You conduct a mock trial of a breach-of-contract case between artist and record company. Two lecture hours per week for one quarter.

Certificate in Music Business (Music Entrepreneur)

The three-quarter/45 credit-unit Certificate in Music Business (Music Entrepreneur) program combines comprehensive training in music business fundamentals with an emphasis on developing independent music entrepreneur skills. Students are prepared for entry-level employment in fields such as public relations, management, booking, publishing, music supervision, A&R, marketing and promotion. You also develop the business, legal and management tools to establish and operate independent music-related businesses or to manage your own careers as independent artists.

Preparing Your Business Plan

Learn how to develop and write a professional plan for starting and growing your business. Topics include market and industry analysis, management and organizational structure, financial projections, estimating start-up costs and more. As a final project, you present a complete plan for your own music-related business. Two lecture hours per week for one quarter.

Start Your Own Record Label

This course details what is needed to start your own label from the creative perspective. Topics discussed include defining the label’s genre, finding and signing artists, setting recording budgets, selecting producers and studios and choosing a distributor. Two lecture hours per week for one quarter.

Social Networking and Fan Management

Learn to use social networking tools to build a fan base, attract attention, build a reliable network of listeners and harness the energy of fans for marketing, promotion and outreach. One lecture hour per week for one quarter.

Showcase Promotion

You evaluate and select five Los Angeles-area independent artists from the Independent Artist Marketing class, then promote and produce a live industry showcase concert at a local venue. You carry out all aspects of promotion, marketing and publicity under instructor supervision. Two lecture hours per week for one quarter.

Broadcast Strategies

Learn how to use radio to promote independent music. Topics include techniques for securing college and commercial radio airplay, approaching music and program directors as well as different broadcast formats including mix shows, specialty shows, satellite radio and Internet radio. Two lecture hours per week for one quarter.

Independent Artist Marketing

Learn do-it-yourself, grassroots strategies designed for limited budgets by guiding an independent artist’s CD through the entire marketing process.  The course covers image definition as well as branding and demography while students create practical plans for booking multi-format promotion, sponsorships, sales and distribution, film and TV licensing as well as development and distribution of press kits. As the final project, you track, compile and report on marketing results. This is the real thing! Two lecture hours per week for one quarter.

Owning and Operating a Music Business

Learn the legal aspects of starting a business including trademark searches and clearances, DBAs, licenses, setting up the tax structure and obtaining business loans and grants. Topics also include managing daily business operations such as hiring employees, taking inventory, basic business accounting and more. Two lecture hours per week for one quarter.

MUSIC BUSINESS ELECTIVES AVAILABLE TO ALL ENROLLED STUDENTS

Music Business Basics

A survey of essential elements of the music business as they pertain to musicians and songwriters. Topics include publishing, copyrights, management, A&R and getting gigs. One lecture hour per week for one quarter.

Doing Business as a Band

An in-depth discussion of the creative and business aspects of operating a band. Topics include auditioning band members, protecting your band’s name, delegating responsibility, partnership papers, rehearsal tips, putting together a killer live set and promoting your band’s image and music. One lecture hour per week for one quarter.

From the Streets to Success

This class reveals how to deal effectively with obstacles encountered by artists as they move to a professional career status. Topics include rehearsal tips, press packages, dealing with the press, getting gigs and creating a buzz. One lecture hour per week for one quarter.

Business of Working Musicians

Learn to manage a career as a working musician. Topics include managing life on the road, negotiating an employment contract, calculating per diems, key-man clauses, equipment endorsements, working with unions (AFM and AFTRA), band membership agreements and more. One lecture hour per week for one quarter.

The Record Producers

Each week, a different guest producer brings demos and final master recordings of artists’ songs for analysis and comparison. They will also critique students’ original song productions and discusses record producers’ career preparation, development and responsibilities. Two lecture hours per week for one quarter. May be repeated for credit.

New Music Markets

You explore ways of making money in new and different music markets including landing endorsements, applying for showcases, grants, festival gigs, college shows and sponsorships. One lecture hour per week for one quarter.

The Global Music Marketplace

A region-by-region overview of the global music marketplace. The Internet carries music to every corner of the world, so learn payment and distribution in various territories, the varying influence of radio and the impact of online music distribution. One lecture hour per week for one quarter.

The Songwriters

A seminar series featuring a different successful guest songwriter each week playing demos of songs recorded by major artists as well as discussing how to break into the business of songwriting and maintain a career. Each class includes a Q&A session with students. Two lecture hours per week for one quarter. Repeatable for credit.

Music Internship

Gain firsthand experience in the music industry by interning for a music-related company. Positions vary according to availability but typically include music publishing, management, record label and promotion or marketing. Specific responsibilities and working hours vary by position. Course enrollment is contingent on placement in a position, minimum of ten weeks/three hours per week. The MI Internship Coordinator will assist in placing students but cannot guarantee placement during a given quarter. May be repeated for credit.

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