THORNELL JONES JR.
Thornell Jones, Jr. has been a leader in Entertainment Marketing for over 20 years overseeing marketing and promotion budgets in excess of $20 million annually. Thornell learned the business from the ground floor first as an intern and then as a Financial Analyst for Capitol Records. He launched his career in Marketing with several labels beginning at Mercury, then Giant, Motown, A&M, MJJ Music and Hidden Beach where he generated nearly $60 Million in revenues launching the company along with developing the careers of Kindred the Family Soul, Mike Phillips, BeBe Winans, and Jill Scott. An innovative marketing mind, Jones has furthered the careers of a broad range of artists with household names including Darius Rucker, Tatyana Ali, and Diana Ross.
A 15-year voting member of the Recording Academy®, Thornell holds 12 Grammy® certificates for his work in marketing with Jill Scott, Ann Nesby, Calvin Richardson, Anthony David, India.Arie, Vikter Duplaix, and most recently, Angie Fisher. Current marketing clients include George Clinton & Parliament Funkadelic, Kandy Apple Redd, and Best New Artist Grammy® winner Chance The Rapper.
Thornell holds a B.A in Economics from Wesleyan University and attended the Entertainment Management program at the Anderson Graduate School of Management at UCLA.
At Musicians Institute Thornell teaches the Music Business Marketing & Social Media course series for the Associate of Science degree program as well as Digital Marketing, Social Networking & Fan Management, and Independent Artist Marketing for the Music Business certificate and performance programs.