Social Media’s Critical Role in the Music Industry

The internet continues to revolutionize just about everything we do—including within the music industry. Social media platforms are the new way for artists to develop and connect with their fanbases. Over the years, we have seen artists utilize platforms like Twitter,...

The DIY Musician’s Guide to Live Streaming

Live streams are the new live concerts musicians can use while we’re in lockdown. Though they are a far cry from the actual live show at a venue, they allow a unique opportunity for musicians to reach fans in new ways. Streaming means anyone who follows the musician...

An Introductory Guide to NFTs in the Music Industry

A growing trend in the music industry is the rise of NFTs or non-fungible tokens. Transactions using NFTs allow audiences to participate in auctions for unique content from the artists they love. Currently, these tokens and the transactions that involve them empower...

Hybrid Concerts and the Future of Music Entertainment

COVID-19 has hit the world hard. One of the hardest-hit industries has been the music industry that was on a massive rise in recent years, has seen a staggering downfall. While streaming services are seeing more users and premium users throughout 2020, live music...

How the TikTok Boom Has Impacted the Music Industry

Hardly five years into its creation, TikTok now boasts up to 1 billion worldwide active users. Needless to say, the platform is increasingly becoming popular–especially in the music industry. The company also recently allowed 60-second lip-syncing videos, up...