Bobby Borg is a former international major label, independent, and DIY recording/touring artist with over 25 years experience working alongside the most respected musicians, songwriters, managers, producers, A&R executives, equipment manufacturers, tour agents, attorneys, and business managers in the music industry. He also served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association and as Chairman of Music Business at Musician’s Institute in Hollywood, California.

A recipient of UCLA Extension’s Distinguished Instructor of the Year Award, Borg teaches DIY music marketing, music publishing, and general music business classes both online and on-campus at UCLA, and he speaks regularly at Berklee College of Music and other distinguished schools and conventions worldwide including the Moscow School of Management, University of Miami, and the NAMM show.

Borg is the author of four widely read books: The Musician’s Handbook, Music Marketing For The DIY Musician, Business Basics For Musicians, and Five Star Music Makeover, and he is also the author over 1,000 highly publicized magazine and blog articles for, Hypebot, SonicBids, Music Connection, Disc Makers, Band Zoogle, Modern Drummer, Berklee Today, Taxi Meter, and many more.

He is the founder of Bobby Borg Consulting, where he helps global music business professionals turn their art into a more successful business.

A life-long learner, Borg also holds a degree in Professional Music from Berklee College of Music, certificates in Marketing, Project Management, and Instructor Development from UCLA, and he has maintained a 4.0 GPA in over 53 other UCLA courses ranging from Math to Finance to Public Speaking. Borg is currently working toward a Masters in Communications Management (MCM) at the University of Southern California Annenberg School and he will continue at USC to receive his Doctorate.

As a fitness enthusiast, Borg recently won first place in California and fourth place in the United States for the Gold Gym Fitness Challenge. He lives in Los Angeles. For more information visit

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